Consumer Preference Poll: Laundry Detergent - TIGER FORM

Age, Gender, Employment Status, Income Level, Family Size

How often do you do laundry?, What type of washing machine do you use?, How often do you wash your clothes in cold water?, What type of laundry detergent do you typically use?, How important is the packaging of the laundry detergent to you?, How much laundry detergent do you typically use per load?, Do you use fabric softener in addition to laundry detergent?

Do you have any specific care concerns (e.g. stains pet hair, allergies)? & Do you have a preference for specific ingredients in your laundry detergent? (e.g., natural ingredients, en

What factors are most important to you when choosing a laundry detergent? (Check all that apply)