Promoting business through word of mouth is the goal of every company. But achieving this goal goes beyond maximizing conversions. A company should provide consistent value at every customer interaction to achieve the desired customer engagement. But it’s not easy with all the technological complexities.
There’s a need to devise creative methods to keep the audience engaged. One of them is QR code forms, which have become a popular means of consumer advertising. It is one of the most successful ways to create a customer engagement form for marketing.
So, let’s get in and see how QR code forms can be used for marketing.
Customer engagement form for marketing
For marketers, QR codes provide an opportunity to engage customers across online and offline platforms. The QR codes generated by the free form online builder can be strategically placed on products, packaging, print ads, or in-store displays as a part of customer engagement marketing. This way, brands can communicate with consumers without much hassle.
When scanned, these customer engagement forms for marketing provide instant access to promotions, educational content, feedback forms, interactive demos, loyalty programs, and more.
Strategies for using a QR code form builder to boost customer engagement
QR codes are versatile and can be integrated across different channels to engage customers during every stage of their journey – from initial research to post-purchase support. QR codes bring static materials like product packaging and print ads to life when paired with compelling content.
Here, we’ll explore some of the most creative and effective tactics brands can use to boost engagement with QR codes.
Direct customers to your website or landing pages
One of the simplest but most effective ways to integrate QR codes in marketing is by using them to drive traffic to targeted pages on your website. You can create a code that links directly to:
- • Your homepage
- • Product or service pages
- • Blog
- • Educational resources
- • Special offers/discounts
- • Signup forms
- • Interactive demos
- • And more
For example, a makeup brand could add a QR code to a print ad for a new foundation, which would send users directly to a landing page with educational videos teaching users how to apply it.
Similarly, a restaurant could use a customer engagement form for marketing by labelling a QR code on its takeout bag to direct customers to a landing page with its full menu, online ordering form, and latest food and drink specials.
If an event business has organized a party or an event, they can use a form builder for event feedback. The key is providing a landing page experience that’s relevant to customers. It’s important to ensure content is optimized for mobile, with easy navigation and a clear call-to-action (CTA).
Promote special offers and discounts via form QR code
Consumers love deals, so QR codes present a perfect way to deliver special offers and exclusive discounts. Savvy brands are using codes in the following ways:
- • Coupon code and percent-off discounts
- • BOGOF and freebie giveaways
- • Free shipping or membership perks
- • Contests and sweepstakes
- • Early access to sales and new products
For example, apparel brands can reveal a 25% off coupon when users scan a QR code on a catalog or direct mail piece. A restaurant could offer a free dessert for a special event like Christmas when scanned with an event QR code.
You can also generate unique codes for each mailer recipient and track redemption rates. Surprising customers with exclusive deals drive excitement and appreciation for your brand.
Collect customer feedback and reviews
Collecting customer feedback and reviews can be very useful in terms of their needs, pain points, and experiences regarding your brand. However, getting customers to take the time to provide feedback can be challenging.
Form builder QR codes are one way of obtaining reviews simply by redirecting clients to a customer engagement form for marketing. For instance, a hotel may attach a QR code to its room service receipts, leading users to the fast food and service questionnaire.
Or, a retailer who wants people to give him comments on their purchases adds an individualized code on the purchase receipt. If you want more respondents for your questionnaire, simply offer incentives like coupon codes or contest entries.
Enhance product information and demonstrations
Form QR code allows you to neatly supplement customer information rather than overload product packaging and marketing materials with extensive details.
Scanning a code next to a product can link to a wealth of additional content to inform their purchase decision:
- • Product demo videos
- • 360-degree views
- • Augmented reality demos
- • Virtual tours
- • Sizing/configuration guides
- • Comparison charts
- • User manuals or instructions
- • Expert reviews and more
An electronics company may even connect a QR code on a new TV to a video that shows all the features in action. A supplement company can use a QR code on the bottle to provide scientific research documentation for its product.
Such QR code form creator creates trust and makes people more self-assured about their product’s quality.
Gamify the customer experience
Among so many uses of QR codes, brands have begun getting people to interact with QR codes by making them into games. Customers can create interactive games, quizzes, augmented reality experiences, and more.
Gamification does more than make the customer experience enjoyable – it also builds brand connections. Some examples include:
- • The athletic apparel store sets up a virtual scavenger hunt throughout their store, which users can access through in-store QR codes
- • A quick personality quiz using a customer engagement form for marketing that matches customers to their ideal products based on their responses
- • An AR experience that brings a product mascot or spokesperson to life
- • Branded mini-games that integrate your brand creatively – think puzzle game using branded images
Prizes, discounts, or loyalty rewards can be offered as incentives for participating. Customers become active participants instead of passive viewers with such interesting QR code forms.
Integrate QR code forms with social media
QR codes present a huge opportunity to intersect with social media and drive brand exposure. You can create scannable codes that:
- • Link directly to your social media profiles like Instagram or TikTok
- • Open a customized hashtag page to curate UGC
- • Pre-populate posts with your brand handle and hashtag to make sharing user-generated content easier
- • Kickstart a user-generated contest centered around your product or brand
- • Provide a ‘Spread the Word’ call-to-action to easily notify friends and followers
The convenience of scanning a code rather than manually searching makes it easier for customers to find you and share your brand on social media. Several companies are already using Google form QR codes to collect necessary information from their customers. This shows your brand embracing innovation.
Improve in-store engagement
Scannable QR codes can be labeled around the store on shelving, displays, and products, so customers can instantly access the following:
- • Additional product details and reviews
- • Inventory lookups at other locations
- • Information on delivery options
- • Interactive sizing tools
- • Recommendations for complementary products
- • Easy access to your e-commerce site to purchase on the spot
Providing these quick conveniences improves the in-store customer experience. You can also include codes on purchase receipts that link to customer satisfaction surveys or promotional offers to drive return visits.
Best practices for making customer engagement form for marketing
To maximize the impact of your QR code forms, follow these best practices:
Visually appealing and scannable QR codes
Ensure QR codes are high-resolution and legible when scanned. Avoid placing on busy backgrounds and use brand colors and logos to make them visually appealing. Add text above the code to communicate the action, like “Scan here for a discount.“
Seamless user experience
Ensure the landing page is mobile-optimized and loads quickly. Include clear navigation and calls to action telling the user what to do next. Provide a good mix of images, text, video, and white space for easy consumption.
Strategic placement
Place codes in high-visibility locations where users will notice and access them. Consider scanning convenience—don’t hide them out of sight.
Promote QR code usage
Educate users on scanning codes via signage, social media, and staff assistance by adding text like “Scan with camera.” Share the value upfront so users feel it’s worthwhile to scan.
Track performance
Use UTM parameters to track QR code traffic sources and analyze performance. Leverage analytics to optimize placement and experience based on engagement. Test different QR code types and experiences to see what works the best.
Level up your customer engagement marketing with QR code forms
QR codes indeed provide a unique way to build good customer engagement forms for marketing. They turn physical materials into digital experiences so customers are kept engaged and informed.
When using QR code forms, the options are endless. You just need to follow the best practices to ensure customers stick to your offer.
Tap into the power of QR codes today to begin boosting customer engagement. Check out our website at Form QR Code Generator to use our multipurpose QR code form builder tool.
