Problems with accessing menus is pretty common in restaurants. Passing around a single menu or requesting multiple copies per table becomes really awkward. Considering the issue, many restaurants have now shifted towards QR menu access form as a contactless service option.
But this is not the sole reason for saying goodbye to hard-copy menus. A study revealed that restaurants can boost their sales by 20% when they use technology like online menus or menu QR codes for customer orders.
So, let’s see what’s beyond the tip of the iceberg and understand why you should introduce a menu access form into your restaurant.
What is QR menu access form?
A menu form is an online QR code form, generally created using Tiger Form, a form builder that’s easily accessible by a simple, square-shaped QR code. Recently, it has become the most convenient way to share online forms with people because it allows you to go paperless, replacing traditional menu copies.
Customers need to scan the QR code using a smartphone, and then it’s automatically directed to the form via the web browser. Once in the form, customers can shuffle through the digital menu, select items, place orders at their convenience, and leave feedback about the service. The term “QR,” which stands for “quick response,” aptly reflects its swift functionality, and it is ideal for restaurant environments.
Benefits of using QR code form in restaurants
Before using a QR code menu in your cafe or restaurant, it’s essential to understand the substantial benefits it can bring to your business and consumers.
The value you’ll get from this transition is more than you can imagine.
Say goodbye to waiting for the menu card
Using a QR code menu helps you minimize contact and improve hygiene. 99.9% of the time, people visit restaurants in groups or as a couple. QR code forms allow all customers to access the menu simultaneously and discuss order items together.
Watch your sales grow significantly
Recent studies have observed that consumers tend to spend more when ordering digitally. Ordering from an online menu allows customers to make decisions at their own pace, and it also raises the chances that customers will add extra items to their orders.
Hassle-free menu updating
Many restaurants update their menus frequently to feature seasonal items or apply special discounts on particular dishes.
However, editing physical menus frequently can be daunting, inconvenient, and extremely costly. On the flip side, a virtual form QR code offers a seamless solution by allowing for easy updates, frequent customization, and effective promotion of high-profit items, all while minimizing operational hassle.
Upsell with exquisite foodporn
One of the biggest drawbacks of traditional menus is their limited space. Naturally, they lack images of the delicious food dishes. In contrast, virtual menus allow for a comprehensive visual representation of each menu item. These images attract customer attention, enticing them to order items they might not typically consider, making them an effective upselling technique.
Zero printing costs
QR codes offer a cost-effective alternative to traditional printed menus as they eliminate the menu printing requirements. Restaurants just need to print the QR codes so customers can menu forms on their phones.
Increased rate of table turnover
Restaurant managers face a significant challenge balancing efficient service with ensuring customers don’t feel rushed. Implementing a QR code menu effectively addresses this challenge.
It allows customers to place orders instantly upon seating or even before arriving, which helps accelerate the service. They can also conveniently add items during their meal and pay the bills without waiting for the waiter to take orders or bring the checks.
Boosted website traffic and app download with form QR code
Invite your customers to visit the restaurant’s website or download its app using the form QR code you created. This is the perfect chance to advertise your restaurant’s app and website via a menu QR code.
Assemble consumer leads to create brand awareness
The QR code form allows you to collect valuable customer leads, including their names, email addresses, and phone numbers. You can use this information for future marketing campaigns, which can significantly enhance your customer loyalty and retention.
For example, whenever customers fill out a menu form, you get their leads. You can use them later for email marketing, SMS campaigns, or special discount days.
Go paperless, supporting the environmental cause
Switching to QR code forms in restaurants helps protect the environment by drastically cutting down on paper use. It helps conserve trees and reduces waste. This eco-friendly choice encourages sustainable practices in the hospitality industry.
How to implement QR code forms in restaurants
Now that you know the transformative power of a menu form, it’s time to enhance your restaurant’s experience with QR code forms.
Follow these simple steps to effectively implement your QR codes in restaurants:
- • Select a reputable form builder for restaurant menu that simplifies menu creation procedures and updates. You can use the Form QR Code Generator for its user-friendly interface.
- • Enter the menu URL, essential credentials, or social media details in the form creator to generate your QR code. You can also design a Google form QR code this way.
- • You can attach menus, flyers, or business cards with the QR code form to ensure maximum visibility and accessibility for customers.
- • A QR code form should also be displayed on your website, social media platforms, and marketing material. It will help increase the awareness and usage.
- • Using a QR code tracking service to monitor engagement metrics can help determine the most effective ways to optimize any campaign.
Menu access form: Case study and example
It’s not just the small and medium enterprises (SMEs) that use QR codes; global food joints have also become a part of this transition. Taco Bell, one of the most visited US-based fast-food chains now owned by ‘Yum! Brands’ operates a global network of 8,212 restaurants.
They also implemented the form QR code system in their outlets to revolutionize the ordering experience. Strategically placed on posters, these QR codes enable customers to use access forms for ordering. With QR codes, customers don’t have to wait in long queues; they can enjoy faster services, which is extremely convenient for catering to a time-conscious customer base.
Best practices for menu QR codes
You need to consider some key aspects before implementing the menu access form in your restaurant. Otherwise, this can lead to challenges that could potentially damage the restaurant’s image.
Here are the best practices for menu QR codes:
- • Ensure you provide compatible scanners, reliable internet, and systems for processing QR code data.
- • The restaurant must have strong policies to protect sensitive customer information.
- • Try to connect Google form QR codes seamlessly with current POS systems and mobile apps.
- • The QR codes should be strategically placed so they are easily visible. Avoid placing them in any blind spots in the restaurant, and set up sufficient lighting conditions for easy scanning.
- • Educate customers on the benefits of the QR code form and provide clear usage instructions.
- • Arrange alternatives for customers who cannot use smartphones or any type of QR code scanner.
The future of QR code menu form in restaurants
According to a study, restaurants across the United States noticed a 65.91% year-on-year decline in sales due to the COVID-19 pandemic.
To address those issues, the Centers for Disease Control and Prevention (CDC) initially recommended using disposable restaurant menus. But it comes with high printing costs and other expenses.
However, a form QR code offers a more cost-efficient and contactless alternative. Looking forward, restaurants can be more creative with their service using QR codes in the following ways:
- • Interactive Dining: Use QR codes on tabletops to customize orders and provide ingredient sources.
- • Chef’s Specials: Edit the form using a form builder to modify daily specials and chef recommendations.
- • Virtual Kitchen Tours: Put QR codes on walls for transparent kitchen tours.
- • Environmental Impact: Use QR codes on eco-friendly packaging for sustainability practices.
Get started with menu QR code using our form builder
A QR code form enhances the customer experience by allowing quick and easy ordering through a website or app. This frees up staff to focus on hospitality rather than administrative tasks, reducing order errors. Customers can also enjoy complete freedom over their orders as the menu QR code prevents miscommunication, especially in tourist areas where language barriers can be challenging.
So, what’s stopping you from implementing the menu access forms? Make one today using the Form QR Code Generator and see the benefits yourself.
Frequently asked questions
How does the menu access form ordering system work?
The system enables customers to conveniently scan a QR code located on their table using their smartphone camera. This instantly directs them to the restaurant’s online ordering app, website, or form. From there, customers can place orders, complete payments, and leave feedback by signing up using their email.
How to set up a form QR code?
Here’s a guide to creating your QR code menu with the form creator:
- • Sign up on a form builder and create your restaurant account.
- • Using the form builder for restaurant menu, customize your QR code menu with colors, logos, and a call-to-action.
- • Add menu categories and food items with descriptions, images, and prices.
- • Set up cashless payment options.
- • Test your form QR code form for functionality.
- • Download the QR code in SVG or PNG formats, deploy tabletop QR code menus, and track orders.