Just asking customers for feedback on your hotel services can positively affect their feelings about your business. Customers’ valuable feedback also helps any business identify areas for improvement.
While almost every hotel seems to use guest feedback form, not everyone does so effectively. This mostly results in generic or low-quality feedback from customers, which is of no use.
However, there’s one solution that can keep the guests engaged during surveys and make the forms easily accessible to them. We are talking about form QR codes. But what are they and how do they prove useful in hotels? Let’s find that out below.
What is a QR Code Guest Feedback Form
A guest review form is a survey or questionnaire designed to collect guests’ suggestions and share their experiences about their time at the hotel. Like any customer review, these feedback forms can help you gain insight into areas that need improvement.
While there are so many ways to get guests’ feedback, a relatively newer method is using a form builder, like the Tiger Form, for hotels. It can help you generate a QR code form as an amazing alternative to traditional paper forms.
But what’s so special about the feedback QR code? It’s the ease of scanning! Hotel guests can now use their smartphones and tablets to scan the QR code and access the guest suggestion form. This method speeds up the feedback process, so guests don’t experience delays like they do in traditional paper surveys.
Characteristics of a Good Customer Feedback Form
The customer feedback form shouldn’t be generic; rather, it should be unique to your business. You can add questions that allow people to provide their input quickly. But if you want a more detailed response, consider adding multiple-choice and open-ended questions.
Here’s what a good feedback QR code form looks like:
• The QR code form should be optimized for mobile phones.
• The form should open within 2 to 3 seconds to prevent high bounce rates.
• Clearly state that the responses are confidential to encourage honest feedback
• The feedback form should be visually appealing and thoroughly engaging
• It should contain clear instructions.
• Offer the form in multiple languages to get responses from the maximum audience.
Benefits of QR Code Form
A good and efficient customer experience is important for any hotel to survive in the industry. As such, adding a form QR code generator for your service menu, reservation confirmation, or guest evaluation form can help improve customer experience, especially if done the right way.
Here are a few benefits of QR code form for any hotel.
Seamless customer experience
Due to the pandemic, more people now prefer contactless interactions. Since hospitality values customer experience and satisfaction above all else, hotels must adapt to this trend.
• Menus: QR forms allow guests to access the hotel’s services and amenities on their smartphones.
• Mobile Check-in and Check-out: Hotels can also opt to use form QR codes for check-in and check-out procedures.
Marketing
Put your business in front of your target audience. Use QR forms to attract new customers. Here’s how.
• Services and Amenities: Hotels can use QR codes to advertise their services, amenities, and local spots to attract customers.
• Digital Surveys: QR forms are now a popular way to get surveys done by customers and collect feedback in real time.
Sustainability
Customers now care only about sustainability. Expressly promoting the use of QR codes instead of printed materials will contribute significantly to sustainability efforts and also help attract more guests who value the same beliefs.
Cost effective
QR code form eliminate the need for printing and distributing physical forms. While traditional forms involve paper, ink, and printing costs, QR codes can be easily shared digitally through websites, emails, posters, etc.
They are easily accessible as people just need to scan the QR code to open the form. Businesses can save a lot of money this way while making the process efficient for users.
How Does a QR Guest Feedback Form Boost Guest Satisfaction in Hotels
If the pandemic has taught us anything, it’s that adopting real-time communication with guests is important to developing a positive customer experience, which will soon result in customer satisfaction.
Hotel guests value good communication and connection with the hotel they book. There’s no better time than the present to create these connections. Luckily, guest form have been made more conveniently and efficiently accessible to the public with QR codes.
We’ve listed some of the ways a QR guest evaluation form can help boost guest satisfaction in hotels and other hospitality businesses:
• Creating a guest feedback QR code form allows guests to provide feedback whenever and wherever they feel like it.
• As guests can give feedback anonymously, it creates a safe space for them to voice their concerns easily, leading to more honest and open feedback.
• The hotel receives real-time customer feedback that helps address these issues promptly.
• As QR codes can also store data, they can help the hotel identify the areas that need to be addressed.
• Hotels can use this data to make informed decisions and implement targeted improvements that directly impact customer satisfaction.
How to Create a QR Code Form with Form Builder for Hotels
Many businesses think that generating a QR code is complicated. That’s not true. Whether you choose to use a Google form QR code or QR code form creator, the steps are easy-peasy!
Here’s what you need to do:
Pick a QR code generator
First things first, choose the right QR code generator. With the numerous QR code generators available online, both free and paid, you have plenty of options.
However, it’s best to pick one that fits your budget and can handle dynamic QR codes that are better suited for your hotel. For instance, you can go with the Free QR Code Generator, as it’s completely free.
Design a feedback form
After picking your QR code generator, decide which form you want your guests to see: a list of your hotel amenities, an introduction to your hotel, or a guest comment form.
Use the form-building tool to create a personalized guest review form with your hotel’s logo and branding colors. When creating your form, remember to keep it simple, easy to navigate, and mobile-friendly.
Generate the QR Code
Once it’s ready, create a QR code that links directly to the feedback form’s URL. Most QR code generators let you alter the code’s size and appearance.
Test the QR Code Form
After creating a QR code, it is essential to test it first to see if it works and navigates easily through all mobile devices.
Top Hotels that Use Form QR Code
Many hotels have embraced paperless engagement with their customers. These hotels, in particular, are at the top of the game, and there’s a reason for that.
Here is a list of top hotels that use form QR codes.
Marriott International
Marriott has been familiar with contactless services for years and is known to implement QR codes to engage with their guests regularly. According to their website, they offer contactless options, digital activities, and sustainability projects, and they saw its immediate benefits.
Hilton Group
Hilton Hotels is another famous line with well-integrated QR codes for digital check-in and room access, highlighted in various hospitality technology reports.
Accor
The Accor Group, which gave rise to Sofitel, Novotel, and other hotels, has also embraced a more contactless approach with its digital menus and guest interactions.
Hyatt Hotels Corporation
Hyatt is another international hotel group that uses QR code technology. They use QR codes for room access, contactless payments, and mobile check-in among others.
Get Started with Your QR Guest Feedback Form
In this era of technology prioritizes people’s convenience. That said, innovative technologies, like QR code guest opinion form, are used in hotels to ensure customer satisfaction.
As an industry striving for customer satisfaction, hospitality management has now focused on Form QR code to create a more efficient and better customer experience.
The hotel industry has long welcomed QR codes for their convenience and efficiency.
However, finding the right QR code generator is very challenging. This is where the Form QR Code Generator comes to the rescue. It is your one-stop shop form builder with a QR code solution. So, why not employ the Form QR code in your hotel today?
FAQs
If I make any changes to my form, does the QR code change?
No, your QR code will not change if you update your form. It will only change if you change the link.
Are QR code forms secure?
Yes, generally, QR code forms are very secure. However, hotels can also implement additional security measures, such as HTTPS encryption for form submissions and limited access to certain people only.
However, you should always ensure that the QR generator you choose complies with data protection regulations.
How can guests access QR code forms?
Guests can use their mobile devices. They simply need to open the smartphone’s camera or use a QR code scanning app to scan the QR code.