How to Use a QR Code Guest Feedback Form in Hotels

Just asking customers for feedback on your hotel services can positively affect their feelings about your business. Customers’ valuable feedback also helps any business identify areas for improvement.

While almost every hotel seems to use a hotel guest feedback form, not everyone does so effectively. This mostly results in generic or low-quality customer feedback, which is useless.

However, there’s one solution that can keep the guests engaged during surveys and make the forms easily accessible to them. We are talking about form QR codes. But what are they, and how do they prove useful in hotels? Let’s find that out below.

What is a guest feedback form

A guest review form is a survey or questionnaire designed to collect guests’ suggestions and experiences during their stay. Like other customer reviews, these forms give you valuable insight into what works and what needs attention.

Hotels have several ways to gather feedback, and digital tools have become a practical choice. BetterCloud estimates that by this year, 85% of businesses will be using SaaS tools, making it harder to ignore their role in daily operations. One simple SaaS tool for hotels is an online form builder, which makes collecting guest feedback faster and easier.

Among these digital form options are QR code forms. Guests can scan a code with their phone and access the survey immediately, cutting down on delays compared to lengthy URL links.

Characteristics of a good customer feedback form

The customer feedback form shouldn’t be generic; rather, it should be unique to your business. You can add questions that allow people to provide their input quickly. But if you want a more detailed response, consider adding multiple-choice and open-ended questions.

Here’s what a good hotel feedback form looks like:

• The form should be optimized for mobile phones.
• The form should open within 2 to 3 seconds to prevent high bounce rates.
• Clearly state that the responses are confidential to encourage honest feedback.
• The hospitality feedback form should be visually appealing and thoroughly engaging.
• It should contain clear instructions.
• Offer the form in multiple languages to get responses from the maximum audience.

How important is guest feedback to your hotel operations

Taking guest feedback and acting on it benefits every part of hotel operations. We’ll look at these benefits one by one to show why guest input matters. Without action, feedback stays unused, and no improvements happen.

Improves guest experiences.

Guest feedback highlights areas of service that management may overlook. It offers a different perspective and provides direct, unfiltered input that can point to practical solutions. A feedback system also helps spot recurring issues. Identifying common patterns saves time on repeated discussions and allows managers to focus on what needs attention first.

Boost reputation and revenue.

Today, a business’s reputation can be shaped with just a tap. So, feedback should be taken seriously, as social media’s reach is broad; everyone notices and reacts to what others post, verified or not. 

To avoid a bad image, focus on improving guest experience and acting on their suggestions. When guests see real improvements, they are more likely to return, trust your hotel, and recommend it to others. Furthermore, loyal guests often become your best form of marketing.

Enhance staff performance.

Feedback helps managers spot staff who excel and those who need more training. It also guides teams on handling different situations and addressing weak points through real examples. Positive reviews boost morale, too. In an Achievers study, 91% of employees said they put more effort into their work when recognized.

Sample feedback questions by areas of assessment 

Comfort and quality of accommodations

1. On a scale of 1-10, how would you rate the comfort of your bed and pillows?
2. Please rate your room’s air conditioning/heating effectiveness and quietness from 1 to 10.
3. Please rate your room’s soundproofing from outside noise from 1 to 10.
4. Please rate your room’s Wi-Fi connectivity and speed from 1 to 10.
5. Were the room and bathroom as clean as you expected?
6. Was there any maintenance issue in your room that was not resolved to your satisfaction? If so, please describe it. 
7. Based on our online photos, did the room’s decor and furniture meet your expectations? 
8. Was the lighting in your room (both natural and artificial) adequate for your needs?
9. Were you satisfied with the quality of our bathroom amenities (e.g., toiletries, towels)?
10. Did the room’s temperature feel comfortable upon arrival?

Facilities and amenities

1. Which hotel amenities did you use during your stay?
2. Please rate the cleanliness of the hotel’s public areas from 1 to 10.
3. Please rate the food quality of our restaurant or breakfast service from 1 to 10.
4. Were you able to easily find and access our amenities?
5. Please rate the parking facilities at our hotel from 1 to 10.
6. Was the pool area clean and well-maintained during your visit?
7. Please comment on the condition and availability of the equipment in our fitness center.
8. Did you feel that the available amenities provided good value for the price of your stay?
9. Did you use our business center? If so, were the equipment (computers, printers) working properly?
10. Please rate how likely you are to use our facilities again on a future stay from 1 to 10.

Staff service

1. Please rate the friendliness and professionalism of our staff from 1 to 10.
2. Was the check-in and check-out process handled efficiently and smoothly?
3. Please rate the speed of our staff’s response to your requests from 1-10.
4. Did any staff member go above and beyond to make your stay special? If so, what did they do?
5. Did our staff make you feel welcome?
6. How would you rate the staff’s knowledge about the local area and hotel amenities?
7. Were you satisfied with how our team handled any issues or complaints?
8. Did you feel that the staff were attentive to your needs during your stay?
9. Please mention the name of any staff member who provided exceptional service.
10. Please rate the staff’s overall helpfulness from 1-10.

Value for Money

1. Please rate the value of your stay at our hotel on a scale from 1 to 10.
2. Did the quality of your stay match the price you paid?
3. Were there any unexpected fees or charges you felt were not transparently communicated?
4. Do you feel our hotel is priced fairly compared to similar hotels in the area?
5. What was the most valuable aspect of your stay?
6. What could we improve to make the value for money feel better?
7. Would you be willing to pay a higher price for a similar stay in the future?
8. Do you believe the amenities provided were worth the cost?
9. What would have made your stay feel like an even better value?
10. Did you feel you received a fair exchange of money for the services rendered?

Overall experience

1. How likely are you to recommend our hotel to a friend or colleague? (Scale 0-10)
2. What was the single best part of your stay?
3. What was the single worst part of your stay?
4. On a scale of 1-10, how would you rate your overall satisfaction with your stay?
5. What was the purpose of your trip?
6. Were your expectations of the hotel met or exceeded?
7. How would you describe your overall experience in three words or fewer?
8. What, if anything, would have made your stay perfect?
9. Would you choose to stay at our hotel again in the future?
10. Do you have any additional comments or suggestions for us to improve?

Benefits of QR feedback forms for hotels

A good and efficient customer experience is vital for any hotel to survive in the industry. As such, adding a form QR code generator for your service menu, reservation confirmation, or guest evaluation form can help improve customer experience, especially if done the right way.

Here are a few benefits of hotel QR codes for feedback forms.

Seamless customer experience

Due to the pandemic, more people now prefer contactless interactions. Since hospitality values customer experience and satisfaction above all else, hotels must adapt to this trend.

• Menus: QR forms allow guests to access the hotel’s services and amenities on their smartphones.
• Mobile check-in and check-out: Hotels can also opt for QR codes for guests’ check-in and check-out forms.

Marketing

Put your business in front of your target audience. Use QR forms to attract new customers. Here’s how:

• Services and amenities: Hotels can use QR codes to advertise their services, amenities, and local spots to attract customers.
• Digital surveys: A feedback survey QR code is now a popular way for customers to complete surveys and share real-time feedback.

Sustainability

Customers now care only about sustainability. Expressly promoting the use of QR codes instead of printed materials will contribute significantly to sustainability efforts and also help attract more guests who value the same beliefs.

Cost effective

QR code form eliminates the need for printing and distributing physical forms. While traditional forms involve paper, ink, and printing costs, QR codes can be easily shared digitally through websites, emails, posters, etc.

They are easily accessible; guests can just scan the QR code to access the form. Businesses can save much money this way while making the process efficient for users.

How does a QR guest feedback form boost guest satisfaction in hotels

If the pandemic has taught us anything, it’s that adopting real-time communication with guests is important to developing a positive customer experience, which will soon result in customer satisfaction.

Hotel guests value good communication and connection with the hotel they book. There’s no better time than the present to create these connections. Luckily, guest forms have been made more conveniently and efficiently accessible to the public with QR codes.

We’ve listed some of the ways a QR guest evaluation form can help boost guest satisfaction in hotels and other hospitality businesses:

• Creating a guest comment form with QR codes allows guests to provide feedback whenever and wherever they feel like it.
• As guests can give feedback anonymously, it creates a safe space for them to voice their concerns easily, leading to more honest and open feedback.
• The hotel receives real-time customer feedback that helps address these issues promptly.
• As QR codes can also store data, they can help the hotel identify the areas that need to be addressed.
• Hotels can use this data to make informed decisions and implement targeted improvements that directly impact customer satisfaction.

Top hotels that use form QR codes in their functions

Many hotels have embraced paperless engagement with their customers. These hotels, in particular, are at the top of the game, and there’s a reason for that.

Here is a list of top hotels that use form QR codes.

Marriott International

Marriott has been familiar with contactless services for years and is known to implement QR codes to engage with their guests regularly. According to their website, they offer contactless options, digital activities, and sustainability projects, and they saw its immediate benefits.

Hilton Group

Hilton Hotels is another famous line with well-integrated QR codes for digital check-in and room access, highlighted in various hospitality technology reports.

Accor

The Accor Group, which gave rise to Sofitel, Novotel, and other hotels, has also embraced a more contactless approach with its digital menus and guest interactions.

Hyatt Hotels Corporation

Hyatt is another international hotel group that uses QR code technology. They use QR codes for room access, contactless payments, and mobile check-in among others.

Get started with your QR guest feedback form for hotels

In this era of technology prioritizes people’s convenience. That said, innovative technologies, like QR code guest opinion form, are used in hotels to ensure customer satisfaction.

As an industry striving for customer satisfaction, hospitality management has now focused on Form QR codes to create a more efficient and better customer experience.
The hotel industry has long welcomed QR codes for their convenience and efficiency.

However, finding the right QR code generator is very challenging. This is where the Form QR Code Generator comes to the rescue. It is your one-stop shop form builder with a QR code solution. So, why not employ the Form QR code in your hotel today?

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