Customer feedback is essential for any business since it offers a clear assessment of their products and services. Collecting retail customer feedback is even more critical. Research shows that 63% of customers will leave a business just after one bad experience.
How will you ensure that it never happens to you? QR code surveys are the answer. This approach lets customers scan a code and share their thoughts within seconds.
So, let’s get in and see how QR code surveys can transform your customer feedback strategy.
Why Does Retail Customer Feedback Matter
Customer feedback is the reviews given by your customers about their experience with your company. It is their honest opinion that helps you understand if customers are satisfied with your services. The advent of QR codes has made it easier to get retail customer feedback by creating a Tiger Form that customers can easily fill out.
But why does retail feedback matter?
This is because at least 98% of customers go through online reviews before making a purchase. This is constant for all types of industries. This means reviews are something that can truly make or break your business.
Understand the voice of your customers
Considering the importance of reviews for any business, customer satisfaction is crucial to its success. Stats also show that 94% of customers avoid engaging in business with companies that have negative feedback.
This is why customer feedback is so important—it shows customers’ trust and enhances your business’s reputation. At the same time, customer feedback highlights areas that need improvement. When you seek feedback, customers feel valued.
Collecting Customer Feedback with QR Code Forms
A Quick Response code, or QR code, is a black-and-white barcode that stores information. When you scan it with your phone camera, it can lead you to a website, message, or survey form. A QR survey is an online survey form linked to a QR code.
Let’s say you want to participate in a customer feedback survey. To open a QR code survey, you will scan the QR code through your phone or tablet’s app. This will open the link to a QR questionnaire. There are numerous online form builders that can help you build QR survey forms within seconds.
You can easily create QR code surveys and use them for various purposes, such as product feedback, employee feedback, hotel or restaurant feedback, customer feedback, and more.
Benefits of Collecting Retail Customer Feedback with QR Code Forms
QR code surveys are extremely popular as they offer many benefits. Compared to other survey methods, they allow you to collect contactless feedback, record higher response rates, and provide accurate data insights.
Below are some of the key benefits of collecting customer feedback with QR forms.
Contactless information
Collecting customer feedback through manual surveys is difficult. It is not an error-free process, so getting accurate details may be challenging. When the data is skewed, the insights garnered may not be very helpful.
Since almost all smartphones have QR codes, businesses can use this technology to create QR code retail surveys.
That said, people can scan the code on their phones and participate whenever they want. This eliminates the need for manual entry or collecting personal data. It is a highly effective method, especially in cases where collecting in-person data is not possible.
Better response rates
Let’s admit it! None of us like those intrusive emails and survey pop-ups that keep popping up while browsing online. Thankfully, for businesses, there are less disruptive ways to request feedback.
QR surveys offer the easiest way to collect customer feedback. For example, a superstore customer can quickly scan the QR code on their packaging and share their thoughts online.
This saves customers time as there is no extra effort. They merely need to scan the code on their smartphone. The ease of participation leads to increased response rates and accurate data.
Multimedia experience
Customer feedback surveys don’t have to be boring questionnaires. A QR survey form creator allows you to add interactive multimedia elements (images, videos, documents) to your forms.
For example, a makeup brand can create a survey in which customers are greeted with short video tutorials for different products when they scan the code on their product packaging. Once they watch the video, customers can rate the products accordingly. This format keeps the customers engaged and gathers rich feedback.
Easy distribution of surveys
QR code form builders can simplify the process of feedback collection. You can distribute surveys through different channels such as flyers, packages, emails, social media, or apps. This multi-channel approach helps you reach a global audience and collect data from diverse people.
Types of QR Code Customer Feedback Surveys
QR survey forms can be used to collect customers’ opinions regarding various aspects of your business. Here are some common examples of customer feedback surveys.
Product or service feedback
These QR code surveys help you collect authentic customer feedback. Suppose a customer bought a mobile phone from your store and needs help with the warranty. They can easily scan a QR code on the receipt instead of calling customer service.
You can present a quick survey through the form seeking more information about the issue (e.g., screen crack, battery life). The form can be linked to the warranty department, which will contact the customer for support. This will save their time and ensure a smooth customer experience.
Survey on suggestions and improvements
Along with product reviews, you can ask your customers for suggestions to improve your services. You can be straightforward with this survey.. Provide a QR code they can scan and pose crisp questions like:
- • What can we do to make checkout faster?
- • Is there a specific service you would want us to offer?
- • Do you think a wide variety of payment options will be helpful?
These surveys are a valuable source of customer insights. They help you identify customers’ pain points and develop solutions that keep them satisfied.
Net promoter score survey
QR code surveys can be used to collect Net Promoter Score (NPS). This number can be procured by asking customers if they will recommend your products or services in their circle. It provides incredible insights into customer satisfaction while pinpointing areas of improvement.
How to Create a QR Customer Feedback Survey
QR code surveys can help you collect retail customer feedback easily. You can use the Form QR Code Generator when making QR code forms. This platform helps customize the form according to your needs.
Here is a step-by-step process of creating a QR code survey form:
Sign up and choose your template
Navigate to Form QR Code and create an account (or log in if you already have one). There are different pre-built templates for surveys, registrations, quizzes, and polls. Browse the relevant section and choose a template that aligns with your feedback goals.
Build your custom survey
Do you need a custom survey form to improve your business (e.g., ‘retail customer feedback’)? No problem at all! Skip the templates section and click on “forms”.
Here, you can build your survey from scratch. Add question-answer choices and multimedia elements (images or videos) to keep it engaging.
Design your survey look
Form QR Code lets you personalize your survey’s appearance. You can add a background image and choose fonts and colors that match your branding to create a user-friendly experience.
Preview and generate
After finalizing the content and design, click “Preview” to see the final look of your survey form on mobile and desktop. Once it is ready, press “Generate QR code” to create a code linked to your survey.
Customize your QR code
You can customize the QR code too. Align it with your brand colors, or choose shapes or patterns that make it visually appealing.
Test and download
Before deploying your QR code, run a quick scan test to check whether it directs users to your survey without any issues. You can then download the QR code. Choose PNG format for digital use or go for SVG/ EPS if printing on physical materials (flyers, packaging).
That’s it! You are now ready to display your QR code and start collecting valuable customer feedback.
QR Code Retail Surveys Best Practices
Follow these practices to make the most out of QR code forms.
Keep it simple and minimal
Display simple written instructions next to your QR code. Use short, easy-to-understand language and minimal text. You can use visual cues like icons to guide your customers and encourage themes for participation.
Create a mobile-friendly experience
Since Google form QR codes are scanned using smartphones, you should ensure a mobile-friendly design. Keep the layout clutter-free and responsive for smaller screens. QR code surveys are all about one-click access.
Avoid complex or lengthy forms that discourage people from participating. The easier it is to use, the more feedback you will collect.
Map your customer journey
The best thing about QR codes is that you can display them across all physical and digital touchpoints. Plan your customers’ experience from start to finish and place QR codes at all key points.
For instance, a QR code can be printed on a package so that customers can review their delivery experience after receiving it. When you display a QR code at checkout in your store, it allows customers to share their feedback about in-store service.
Start Collecting Customer Feedback Using Form QR Code
Customer feedback is the thread that keeps you connected with your audience and drives continuous improvement. However, collecting retail customer feedback is thoroughly challenging.
However, QR code surveys can simplify this process. With contactless participation, multimedia options, and easy distribution, you can collect customer data from anywhere in the world within seconds.
If you are looking for a powerful QR form builder for retail feedback, consider Form QR Code Generator. Its advanced features, including full QR code customization and engaging designs, can help you create a QR code form within seconds.