QR Decoded: 2025 Consumer Insights Survey | Form QR code generator | TIGER FORM - Free Form Creator with Custom QR Code | Form QR code generator

QR Decoded: 2025 Consumer Insights Survey

Thank you for your interest in this survey. It only takes a minute to complete the questionnaire below. Your feedback will help us understand the evolving landscape of QR code usage and innovation.

3. Compared to 2023, would you say your usage of QR codes has: *

4. Overall, how would you describe your general sentiment towards using QR codes? *

5. What is the primary reason you would NOT scan a QR code? (Select one) *

Security concerns (fear of scams/malware)

Lack of perceived value/incentive

Inconvenience (e.g., poor placement, slow loading)

Lack of understanding of what the QR code offers

Preference for traditional methods

6. How concerned are you about the security of your personal data when scanning a QR code? *

7. What measures would increase your trust in scanning QR codes? (Select all that apply) *

Clear indication of the linked content before scanning

Official branding/logos on the QR code itself

Verification symbols or badges from trusted organizations

Public awareness campaigns on QR code safety

Government regulations for QR code usage

I am already trusting of QR codes

None of the above

8. Where are you MOST likely to scan a QR code? *

(Maximum selectable is 3)

9. Where are you LEAST likely to scan a QR code? *

(Maximum selectable is 3)

10. Have you ever been scammed or misled after scanning a QR code? *

Yes

Not sure

11. Thinking about the visual appearance of QR codes, which type do you prefer or find scan-worthy? *

Traditional black-and-white QR codes (standard grid pattern)

Standard black-and-white QR code with a logo

Colored QR code with a unique pattern and logo

Artistic or AI-generated QR codes (codes blended with images, colors, or designs)

No preference / Doesn't matter to me

12. What is the most common inconvenience you encounter when scanning QR codes? (Select one) *

Camera has trouble focusing or detecting the code

Poor placement of the QR code (e.g., too small, bad lighting)

Slow loading of the linked content

No mobile-friendly content after scanning

13. If a QR code offered an immediate, guaranteed reward (e.g., a free coffee, a small cash rebate), how likely would you be to scan it regardless of its source? *

15. What kind of value do you expect from scanning a QR code? *

(Maximum selectable is 3)

16. What type of information do you feel is missing most often when you scan QR codes? *

(Maximum selectable is 3)

Clear description of what you’ll get

Source or creator of the QR code

Privacy or data use policy

Expiration date or validity

None—QR codes usually provide sufficient information

17. Who do you believe benefits most from QR code use in consumer settings? *

The customer

The business/brand

Both equally

Not sure

18. GS1, the global standard body, has announced that most retail products will transition from traditional barcodes (e.g., UPCs) to digital link QR codes by 2027. How do you feel about this upcoming change for consumer products? *

I am very positive about it; excited for new features and more information.

I am somewhat positive, expecting some improvements in the shopping experience.

I am neutral; I don't think it will significantly impact my experience.

I am somewhat negative; I have some concerns about scanning or security.

I am very negative about it; I prefer traditional barcodes.

I was not aware of this transition.

1. How frequently do you scan QR codes in a typical week? *

2. For which of the following purposes have you scanned a QR code in the past month? (Select all that apply) *

3. Compared to 2023, would you say your usage of QR codes has: *

4. Overall, how would you describe your general sentiment towards using QR codes? *

5. What is the primary reason you would NOT scan a QR code? (Select one) *

6. How concerned are you about the security of your personal data when scanning a QR code? *

7. What measures would increase your trust in scanning QR codes? (Select all that apply) *

8. Where are you MOST likely to scan a QR code? *

9. Where are you LEAST likely to scan a QR code? *

10. Have you ever been scammed or misled after scanning a QR code? *

11. Thinking about the visual appearance of QR codes, which type do you prefer or find scan-worthy? *

12. What is the most common inconvenience you encounter when scanning QR codes? (Select one) *

13. If a QR code offered an immediate, guaranteed reward (e.g., a free coffee, a small cash rebate), how likely would you be to scan it regardless of its source? *

14. All product packaging should contain QR codes instead of URLs/links. Agree or disagree? *

15. What kind of value do you expect from scanning a QR code? *

16. What type of information do you feel is missing most often when you scan QR codes? *

17. Who do you believe benefits most from QR code use in consumer settings? *

18. GS1, the global standard body, has announced that most retail products will transition from traditional barcodes (e.g., UPCs) to digital link QR codes by 2027. How do you feel about this upcoming change for consumer products? *

19. Which age group do you belong to? *

20. In which geographical region do you primarily reside? *